ARTIST VALUE TRACKER
Emerging Artists
High growth potential · Low entry prices · Next generation
Emerging artists offer the highest growth potential with the lowest entry prices. These picks are based on institutional acquisition trends, gallery representation quality, and critical momentum — not speculation. Many of these artists are already held by major museums; their secondary market is still catching up.
⚠ Emerging art is illiquid. Prices can rise dramatically or not at all. Many works cannot be easily resold — galleries control supply and access. Buy what you love first, investment second. Never allocate more than you can afford to hold for 5–10 years.
Market Overview
Global art market segments — structure, history, and investment characteristics
Global Market Size
$65.1B
2023 estimate
Auction Sales
$27.5B
2023 total
YoY Change
-7%
vs 2022 peak
Online Sales
$11.8B
+7% YoY
US Market Share
42%
Largest single market
UK Market Share
17%
Second largest
Market Segments — Click to Expand
A
Post-War & Contemporary
1945–present · Abstract Expressionism · Pop Art · Conceptual
Size $11.5B
YoY -12%
Growth 8%/yr
The dominant force in the global auction market, Post-War & Contemporary art accounts for 42% of total auction sales. Defined by works created after 1945, this segment includes Abstract Expressionism, Pop Art, Minimalism, and Conceptual Art. It is the most liquid segment of the market and attracts the broadest pool of international buyers. Prices are driven by institutional validation (museum retrospectives, biennale participation) and dealer relationships with top-tier galleries like Gagosian, White Cube, and Hauser & Wirth.
Key Artists
Jean-Michel Basquiat Andy Warhol Jeff Koons Damien Hirst Gerhard Richter Mark Rothko
Notable Auction Results
"Untitled" (1982)
Jean-Michel Basquiat
Sold $110.5M · Sotheby's · 2017
One of the most expensive works by an American artist ever sold. Purchased by Yusaku Maezawa.
"Shot Sage Blue Marilyn" (1964)
Andy Warhol
Sold $195M · Christie's · 2022
Most expensive 20th-century work ever sold at auction. Held by the Thomas & Doris Ammann Foundation.
"Rabbit" (1986)
Jeff Koons
Sold $91.1M · Christie's · 2019
Stainless steel cast of an inflatable rabbit. Set the record for a living artist at the time.
"Orange, Red, Yellow" (1961)
Mark Rothko
Sold $86.9M · Christie's · 2012
Large-scale color field painting. One of the most coveted works in late modernist abstraction.
Market Data
Segment Size
$11.5B
YoY Change
-12%
Avg Growth 2010–2024
8% / yr
Market Share
42%
Liquidity
Very High
Further Reading
"The $12 Million Stuffed Shark"Don Thompson — The economics of contemporary art
"Seven Days in the Art World"Sarah Thornton — Behind the scenes at auctions, fairs & studios
"The Art Market" (Annual)Art Basel & UBS — Definitive global market report
B
Modern Art (1900–1945)
Cubism · Surrealism · Fauvism · Dadaism · Expressionism
Size $8.2B
YoY +3%
Growth 6%/yr
Encompassing Impressionism's legacy through the avant-garde movements of the early 20th century — Fauvism, Cubism, Surrealism, Dadaism — Modern Art commands the highest per-work prices at auction. Works are scarce, estates are tightly controlled, and major pieces rarely change hands. This is the most established and stable segment of the art market, prized by institutions and ultra-high-net-worth collectors. Provenance research is critical; forgeries are a known risk.
Key Artists
Pablo Picasso Frida Kahlo Amedeo Modigliani Henri Matisse Marcel Duchamp Salvador Dalí Joan Miró
Notable Auction Results
"Les Femmes d'Alger" (1955)
Pablo Picasso
Sold $179.4M · Christie's · 2015
Series of 15 paintings inspired by Delacroix. One of the most celebrated post-war Picassos.
"Diego y yo" (1949)
Frida Kahlo
Sold $34.9M · Sotheby's · 2021
Record for a Latin American artist. Self-portrait depicting her tumultuous marriage to Diego Rivera.
"Nu couché" (1917–18)
Amedeo Modigliani
Sold $170.4M · Christie's · 2015
One of only a handful of Modigliani nudes in private hands. Sold to Chinese collector Liu Yiqian.
"L'homme qui marche I" (1961)
Alberto Giacometti
Sold $104.3M · Sotheby's · 2010
Bronze sculpture, cast of six. Held the record for any sculpture sold at auction.
Market Data
Segment Size
$8.2B
YoY Change
+3%
Avg Growth 2010–2024
6% / yr
Liquidity
High (low supply)
Forgery Risk
High
Further Reading
"The Shock of the New"Robert Hughes — Landmark survey of modern art movements
"Modern Art: A Very Short Introduction"David Cottington — Accessible academic overview
"The Forger's Spell"Edward Dolnick — The dark world of art forgery
C
Street Art & Urban Contemporary
Graffiti · Post-graffiti · Public art · Crossover pop culture
Size $1.8B
YoY +18%
Fastest growing
Once dismissed as vandalism, street art has become one of the fastest-growing segments in the contemporary art market. Banksy, KAWS, and Shepard Fairey have crossover appeal that bridges fine art and popular culture, attracting a new generation of buyers who grew up with these artists outside gallery walls. The market is driven by scarcity (many works are one-of-a-kind murals that can never be sold), brand identity, and social media virality. Prints and editions offer accessible entry points, while original canvases have reached blue-chip prices.
Key Artists
Banksy KAWS Shepard Fairey Os Gemeos JR Invader Retna
Notable Auction Results
"Game Changer" (2020)
Banksy
Sold $25.4M · Christie's · 2021
Painted during COVID-19 pandemic, depicting an NHS nurse. Proceeds donated to Southampton General Hospital.
"The KAWS Album" (2005)
KAWS
Sold $14.7M · Sotheby's · 2019
Riff on the Beatles' Sgt. Pepper cover with cartoon characters. Bought for $2,500 in 2002 by the vendor.
"Love is the Message" (2017)
Shepard Fairey
Est. $50K–$80K · Phillips
Mixed media on canvas. Fairey is best known for the Obama "Hope" poster, now in MoMA's collection.
Market Data
Segment Size
$1.8B
YoY Change
+18%
Entry Price
From $500 (prints)
Fastest Growing
Yes
Further Reading
"Wall and Piece"Banksy — Artist's own visual compendium
"The Street Art Book"Cedar Lewisohn — 60 artists define a movement
"Trespass: History of Uncommissioned Urban Art"Carlo McCormick — Academic survey
D
African & African-Diaspora Contemporary
The hottest segment of 2024 · Institutional momentum · Rewriting the canon
Size $2.1B
YoY +34%
Growth 22%/yr
The hottest segment of the current market. Artists of African descent are achieving record prices backed by institutional support from the Tate, MoMA, the Whitney, and a wave of dedicated collectors. Kerry James Marshall, Lynette Yiadom-Boakye, and Amoako Boafo are reshaping the Western canon while commanding prices that reflect decades of undervaluation being corrected. The segment benefits from a cultural reckoning post-2020 and genuine critical reassessment — not merely trend-chasing. Long-term fundamentals are exceptionally strong.
Key Artists
Kerry James Marshall Kehinde Wiley Lynette Yiadom-Boakye Amoako Boafo Njideka Akunyili Crosby Tschabalala Self Otis Kwame Kye Quaicoe
Notable Auction Results
"Past Times" (1997)
Kerry James Marshall
Sold $21.1M · Sotheby's · 2018
Purchased by Sean Combs. Record for a living Black artist at the time. Marshall is now considered a once-in-a-generation talent.
"Sleep" (2008)
Kehinde Wiley
Sold $3.1M · Phillips · 2021
Wiley rose to international prominence painting Barack Obama's official presidential portrait for the National Portrait Gallery.
"Conduit" (2017)
Njideka Akunyili Crosby
Sold $3.1M · Christie's · 2017
Large-scale mixed media work. Bought from a collector who paid $20K in 2014 — a 155x return in 3 years.
"The Lemon Twins" (2019)
Amoako Boafo
Sold $881K · Phillips · 2020
Purchased for $2,500 the year before. Dior collaboration in 2020 catapulted his profile globally.
Market Data
Segment Size
$2.1B
YoY Change
+34%
Avg Growth 2015–2024
22% / yr
Momentum
Strongest
Further Reading
"Black Art: A Cultural History"Richard Powell — Comprehensive survey from Africa through diaspora
"Kehinde Wiley: A New Republic"Exhibition catalogue — Brooklyn Museum
"Kerry James Marshall: Mastry"Exhibition catalogue — MoMA, 2016
E
Photography & New Media
Vintage prints · Digital art · NFTs (post-correction)
Size $1.2B
NFTs -85%
Vintage +9%/yr
Fine art photography has matured into a blue-chip segment. Vintage prints by Cindy Sherman, Andreas Gursky, and Richard Prince command prices rivaling painting. Edition numbering and print quality are paramount to value — early prints from the negative (vintage) far outperform later editions. NFT art peaked at a combined market of $25B in 2021 before collapsing 85% by 2023. A small subset of NFT artists (Beeple, Pak) maintain secondary market relevance, but speculative NFT collecting has largely unwound.
Key Artists
Cindy Sherman Andreas Gursky Richard Prince Wolfgang Tillmans Thomas Ruff Beeple (NFT)
Notable Auction Results
"Rhein II" (1999)
Andreas Gursky
Sold $4.3M · Christie's · 2011
Large-format C-print, edition of 6. Digitally altered photograph of the Rhine. Most expensive photograph ever sold at the time.
"Untitled #96" (1981)
Cindy Sherman
Sold $3.9M · Christie's · 2011
From her "Centerfold" series. Sherman photographs herself in character — no work has ever shown her true face.
"Everydays: The First 5000 Days" (2021)
Beeple
Sold $69.3M · Christie's · 2021
The NFT that launched the crypto art boom. Christie's first purely digital NFT sale. Now worth a fraction of that price.
"Spiritual America" (1983)
Richard Prince
Sold $3.9M · Sotheby's · 2014
Appropriation of a pre-existing photograph. Prince rephotographed the image, raising profound questions about authorship.
Market Data
Segment Size
$1.2B
NFT Correction
-85% from peak
Vintage Photo Growth
+9%/yr
Entry Price
From $200 (prints)
Further Reading
"The Photograph as Contemporary Art"Charlotte Cotton — Essential guide to reading photographic art
"Collecting Photography"Gerry Badger — Practical guide to building a collection
"The NFT Handbook"Matt Fortnow & QuHarrison Terry — Now more relevant as cautionary tale
Where to Buy
Auction houses, galleries, and online platforms
Buying Guide by Budget
UNDER $5,000
  • ✓ Saatchi Art — emerging artists
  • ✓ eBay Fine Art — prints & works on paper
  • ✓ Artsy — online auctions
  • ✓ Local art fairs
  • ✓ Artist's own website/studio
$5K — $100K
  • ✓ Artsy — mid-tier galleries
  • ✓ Bonhams — auction
  • ✓ 1stDibs — curated
  • ✓ Invaluable — aggregator
  • ✓ Regional auction houses
$100K+
  • ✓ Christie's — evening sales
  • ✓ Sotheby's — private sales
  • ✓ Phillips — contemporary focus
  • ✓ Blue-chip galleries
  • ✓ Art advisors recommended
BUYER'S TIPS
  • ⚠ Always verify provenance
  • ⚠ Factor in buyer's premium (15–25%)
  • ⚠ Request condition reports
  • ⚠ Consider art insurance
  • ⚠ Research resale history